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August 15, 2018 - 1:00 AM @ Online Class
Build a customized marketing plan, discover how to attract target audiences, entice customers to buy your product or service, and keep buyers coming back. In addition, you'll find out how to generate referrals crucial to a company's success. Get tips on evaluating tactics, tracking results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free!
With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Many real-world examples from other small businesses much like yours.
By the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.
August 15, 2018 - 1:00 AM @ This is a 6 week instructor led online class.
Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again!
Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.
August 16, 2018, 7:45 AM - 8:45 AM @ Shoppes at Apple Greene
August 22, 2018, 8:00 AM - 9:00 AM @ Shoppes at Apple Greene
August 22, 2018, 7:00 PM - 9:00 PM @ CSM- Prince Frederick
If you are thinking about starting a business, attend this course for a summary of the business information you need right now. Evaluate your business concept and determine the market potential of your products/services. Gain an understanding of your potential customers. Identify the best type of business organization to fit your idea. Determine your record keeping needs and learn how to create a financial plan. Begin working on the concepts for a business plan. Prepare yourself to effectively use the SBDCs confidential one-on-one counseling to your best advantage.
August 27, 2018, 6:30 PM - 9:00 PM @ Charles County Government Building - Blue Room
Project Opportunity is an intensive curriculum based 10 week cohort program that meets one night a week and is facilitated by business professionals and subject matter experts. The program concludes with a formal business plan presentation. Training Includes:
? Assessing Your Business Idea
? Marketing Analysis
? Financing and Financial Management
? Business Structure and Taxes
? Development of a Business Plan
August 28, 2018, 10:00 AM - 12:00 PM @ Governor's Coordinating Offices
August 28, 2018, 2:00 PM - 4:00 PM @ Governor's Coordinating Offices
August 29, 2018, 7:00 PM - 8:30 PM @ Calvert Library Prince Frederick- Rooms 1 & 2
Ethical and Legal Issues in the Interview Process + A no cost hiring tool demo to find employees: Denise Bowman, lawyer with Davis, Upton & Palumbo, will share questions that can get you in trouble with your employee interviews. You'll have the chance to ask your own specific questions, test your knowledge and offer suggestions for future business law workshops. Belinda Denton, Tri County Council, will also demo how to post no cost job openings on the Maryland Workforce Exchange website. This free workshop is offered in partnership with Calvert County Department of Economic Development, Calvert County Chamber of Commerce and Calvert Library.