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November 28, 2017, 9:00 AM - 9:30 AM @ Online
Nonprofits are very similar to for profit entities considering the types of issues that can occur in small for-profits, including the constant struggle to obtain funding and good people, reacting to the changing day-to-day demands in the workplace, ensuring that customers are always satisfied, and managing. Learn about the similarities and differences between the two business platforms.
November 30, 2017, 10:00 AM - 11:30 AM @ Online
A Capability Statement is an essential marketing tool for small businesses selling to the government. An effective Capability Statement can open doors to potential contracting opportunities, and gain the attention of potential agency customers. A well-crafted Capability Statement will highlight your company’s qualifications and past performance, ampify its core competencies and key strengths, and distinquish you from your competition. This webinar will provide the basic components needed to create a Capability Statement, and tips on how to use your document to enhance your Federal Government marketing efforts. Instructions and the webinar access link will be sent 24 hours prior to the event.
November 30, 2017, 1:00 PM - 2:00 PM @ Online
In this webinar, nationally-recognized CRM expert Gene Marks will share the marketing moves these successful people are doing right now to profit next year, including:
Investing in customer relationship management: What apps they’re using and what pitfalls they’re avoiding.
Creating more online content: The best practices for starting your own video or podcast series.
Revisiting their website and social media: The latest SEO and advertising tools and how they’re working with consultants.
Moving towards marketing automation: The latest marketing automation technologies and how they’re generating leads.
Establishing metrics: How data is driving their decision making and what metrics are most useful.
And, you’ll walk away with great ideas and concrete strategies for creating a 2018 marketing plan specifically for your business.
November 30, 2017, 5:00 PM - 8:00 PM @ Bowie Business Innovation Center
Join us to find out what it really takes to start your own business. Learn more about the steps involved and discover the many resources available to support you. This workshop is for those thinking about starting a business and also for those with a new business who want to establish a strong foundation to grow.