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  1. Online | Marketing On A Shoestring | SBC-9020

    August 15, 2018 - 1:00 AM @ Online Class

    Build a customized marketing plan, discover how to attract target audiences, entice customers to buy your product or service, and keep buyers coming back. In addition, you'll find out how to generate referrals crucial to a company's success. Get tips on evaluating tactics, tracking results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free! With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Many real-world examples from other small businesses much like yours. By the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.

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  2. Online | Marketing Your Business On The Internet | SBC-9010

    August 15, 2018 - 1:00 AM @ This is a 6 week instructor led online class.

    Find out how to market your business on the Internet, even if you have little or no money to spend! In this practical, hands-on course, you'll discover proven methods that will help you establish an Internet presence and build an online brand identity. You'll learn how search engine optimization (SEO) works and how to track your site's performance using Web analytics. You'll understand how to use online advertising, email marketing, and social media (including blogs) to drive business to your Web site. Finally, you'll learn how to keep your visitors coming back again and again! Throughout the course, you'll learn to think strategically about marketing your website, products, and services using Internet technologies. You'll explore how to use an Internet marketing checklist and other tools and materials to develop a sound online business strategy. Before you know it, you'll have the skills and knowledge you need to develop a winning Internet marketing plan for your own business.

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