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January 27, 2021, 1:00 PM - 2:30 PM
Join this session to gather helpful marketing tips to assess your digital footprint. We will identify what your web presence needs in order to be accessible and searchable to an online customer base. We will cover issues on how to identify your business needs on the web, and what you need to do to create next steps to achieve your digital goals. Ideas will assist you in thinking like a customer and making the most of your online efforts!
January 27, 2021, 3:00 PM - 4:30 PM
Retail industry trends and implications for small and Mid-sized Retailers (SMR). This session will focus on 1) the "big picture" and major trends of the industry, more or less organized by different retail sectors; 2) the implications for SMR's; 3) discuss strategies to address these challenges from the perspective of SMR's.